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Showing posts with the label Restaurant Marketing

Three Lighting Tips To Uplift Your Diners' Mood And Increase Sales.

There are several factors that influence our mood, choices, decisions, and eating preferences when we visit a restaurant. One of them is lighting; yes, lighting! It has the power to change customers’ behavior and their buying decisions. The reason is the responsiveness of human senses when they work together.  But most of the restaurants don’t get it right. This is why we bring you the 3 essential lighting tips that will help you strategize it better and get the work done. Read further to know. Optimize lighting for social media-worthy pictures of food.  Social media like Instagram has totally changed the way online food ordering restaurants present their food on digital platforms. The more enticing your food pictures are, the more it tends to attract eyeballs and customers at your doors. On the other hand, poorly captured photos of good-tasting food can ward off foodies online. In order to fix this, optimize the lighting in your restaurant for diners who need enough lighting ...

Digital Loyalty Programs For Restaurants: A Boon During Covid And Beyond!

The only agenda of a restaurant business is to get new customers and retain the existing customer base. To be honest, you need to come up with sophisticated marketing plans that deliver unfailing outcomes in the inundated restaurant industry. Loyalty programs are doing really well for restaurants to get due attention from their customers, reaping tangible benefits and engaging customers with personalization.  Even small businesses are seeing the difference after incorporating digital loyalty programs in their marketing strategies. Let’s know further. Why loyalty programs are critical during Covid Before covid, dining out was never a problem, it was a custom that people followed without any hesitancy. But the pandemic changed that completely, with people ordering online food delivery and takeout more than ever before. Customers that order food online sign up in loyalty programs and look for offers from the restaurants to reduce their costs.  This evolving trend makes it essenti...

Lokobee Table Service Tool that your restaurant needs to start using right now.

Managing a restaurant is as challenging as it is exciting. A typical workday is longer than expected juggling between the responsibilities, even if you have a well-trained staff ready for the service. But with the help of technology, you can meet your goals and keep your customers satisfied.  Lokobee is one of the first providers of online ordering solutions with the easy-to-utilize Table Service Tool that operates on a real-time basis. It is designed to help your staff serve quickly and efficiently to decrease table turn time and lower the operating costs.  With more restaurants using table service tools, they are now able to meet their business goals and run their restaurant in a chaos-free environment while making their customers happy. Let’s see how the tool helps you accelerate your restaurant growth. Quick and flexible service - It becomes stressful for your staff to manage orders and recurring table service requests on busy days. Our table service tool helps you facili...

Why should you choose the online payment method on Lokobee?

Online food ordering has made the life of people a lot easier. They can order food and get it wherever and whenever they want. But it also comes with some hurdles for both restaurant owners and customers. With online payments options in your online ordering system, both you and your customers can benefit. This is why the restaurant industry is turning towards solutions that offer payment options to avoid such issues. If you want to know how Lokobee helps you and your customers manage orders and bills through online payment options, continue reading further.  For customers - Fulfilled experience - Customers don’t like to wait around for things. The smooth online payment procedure creates fulfilled experience for them so they order food, pay online and head out of the restaurant without any delay. Least contact - Lokobee helps your in-restaurant guests to avoid any interaction or contact with your staff. They can pay their bill through their handheld mobile right at the table while...

Grow your restaurant business by studying consumer behavior with Lokobee.

The study of your consumer’s emotional and mental conduct when they interact with your product helps your business in the long run. It helps you understand what facets affect their mind to purchase an item and then engage and convert them into your ideal customers. When you’re in the food business, it’s good to constantly evolve as per your customers’ needs and do it faster than your competitors to become a thought leader in the market. Lokobee is the right online ordering platform for restaurants using which you can be up-to-date about the latest consumer trends and wants by analyzing how they decide on an item. You can further use that research to grow your restaurant and raise your turnover. The pointers below will give you a closer look at how understanding the consumer mindset with Lokobee helps you. Quality-oriented service - Lokobee provides you AI-based reports that help you understand them and provide them the best you can. You will know what their likes and dislikes are base...

Generate profitable discount campaigns via Lokobee's promotional tools.

Restaurants have been using coupon marketing for ages to promote their products and services. But with the fast adoptions of technology, coupons have taken the digital form across online channels. This is the reason why people spend a lot of time online looking for the best coupons and deals on food. If you want to come in for these hungry food lovers online, make sure your restaurant finds the right solution to narrow down their spending on food. Lokobee’s restaurant online ordering software not only helps you beat the competition but also allows you to increase profit as well as sales. Let’s know how it does that. How Lokobee’s discount campaigns increase profitability If you create significant discount coupons, there are high chances of changing your customer’s mind. They would choose your restaurant over your competitor’s to order food. But you have to first study your customers’ mindset and define a specific goal for a group of your customers that you want to target, whether the n...

How does Lokobee’s digital loyalty program work?

Do loyalty programs help you get continued business from your customers? Well, Yes! These are a dire need for your restaurant’s success, delighted customers, and keep existing customers. With the mobile ordering trend on the rise, it’s even more important for you to have a digital loyalty system for your customers that are present online. So, which loyalty program do you use to transform a one-time buyer into your regular guests? The highly effective Loyalty building system of Lokobee helps you conduct loyalty programs that work and encourage your customers to engage more with you. In order to fully leverage Lokobee‘s point-based loyalty programs, you need to categorize your customers depending on their buying practices first and then you can build personalized programs. You may reward them based on their buying journey with you and personalize offers for them. Personalization will give them a sense of being your special customer and sharing a long-lasting connection with you. Not onl...

4 ways to convert your audience with the online menu on Lokobee.

You must’ve tried tons of tactics and strategies to market your restaurant. But have you ever thought of amplifying your digital menu to attract customers? Your restaurant’s menu is an excellent tool that you can use to convert your audience online. It is the important thing that they interact with when they visit your digital restaurant. You should fully leverage your menu and try to make them your customers the very first time they come across it. Now wondering how to do that? The first thing you must do is to find a competent and reliable online ordering platform for restaurants like Lokobee , that aligns with your business needs and lets you customize your menu for better conversion. And then follow the below suggestions to make your menu more attractive and suitable for your ideal customers online.  Better Visibility - Being a digital restaurant, you must try to draw your audience’s attention towards your menu for your business growth. For that, try to place the menu on the ...

Why Contactless dining has become the need of the hour?

  Everybody is grappling with the post-pandemic effects which makes it essential for restaurants to adopt contactless operations. “Contactless” is the term that both the restaurants and the consumers are aware of. It has become the need of the hour for the restaurants to keep their employees and guests healthy, making sure they have the confidence in you to come back.  By eliminating close interaction and the need to touch shared surfaces with the help of technology, restaurants can achieve operational efficiency. Prior to covid, the customers’ safety was not that big a concern as customers would interact with the shared menu one by one. The menus were wiped only before the start or after the end of the day.  The staff would make multiple visits to the customer’s table for taking orders, serving food, or whenever the customer requests an item from the restaurant staff, which increased the close interaction and multiple touchpoints. The same goes for the payment methods t...

Try these effective ways if you want to increase your off-premise sales

In these crucial times, when restaurants are already coping with business loss, it is important for them to find innovative ways to keep growing. Off-premise dining, like pickup and delivery, is one of those ways that help you sustain in spite of the current situation. But the biggest challenge is to make it a success. If you’re seeking to find ways to grow your restaurant’s off-premise sales, try these ways to strengthen your business and delight your customers.  Creating a plan If you want to boost your restaurant off-premise ordering, make sure you’ve created a systematic plan to manage it. Creating a plan will help your restaurant grow in the long run. It’s good to plan everything right from quality, delivery service, pricing of the items to packaging strategy beforehand. This will help you thrive to successfully get a profitable business out of it. Reorganize your menu  Reorganize your menu for off-premise dining. You can reinvent it by filtering the most popular dishes, ...

Why do restaurants need a digital loyalty program?

Loyalty programs are the easiest and cost-effective way of acquiring new customers and retaining the existing ones. This is the reason why restaurants of every size are accepting loyalty programs as an effective way of marketing. Along with the rise of online ordering, the craze for rewards and coupons has also increased. Before dining out or ordering food online, people look for possible coupons and discounts that restaurants offer. On the other hand, it also benefits restaurants in many ways.  Let’s see how a digital loyalty program can benefit your restaurant. Encourage your customers  The loyalty programs are created to encourage your existing customers to order from you more often. These programs help you turn your irregular customers into regular ones by personalizing offers for them. You can target a specific group of customers that subscribe to your loyalty programs and wait for your coupons and offers. Make sure you have a digital loyalty program system that helps yo...