Three Lighting Tips To Uplift Your Diners' Mood And Increase Sales.

There are several factors that influence our mood, choices, decisions, and eating preferences when we visit a restaurant. One of them is lighting; yes, lighting! It has the power to change customers’ behavior and their buying decisions. The reason is the responsiveness of human senses when they work together.

But most of the restaurants don’t get it right. This is why we bring you the 3 essential lighting tips that will help you strategize it better and get the work done. Read further to know.

Optimize lighting for social media-worthy pictures of food.

Social media like Instagram has totally changed the way online food ordering restaurants present their food on digital platforms. The more enticing your food pictures are, the more it tends to attract eyeballs and customers at your doors. On the other hand, poorly captured photos of good-tasting food can ward off foodies online.

In order to fix this, optimize the lighting in your restaurant for diners who need enough lighting to take and share quality pictures of your food. Since days are brighter as compared to nights, make sure your space contains enough natural lighting through opened windows during the day and a well-lit lighting structure at night.

The best way to know if your restaurant’s lighting is sufficient is by taking a few pictures yourself. This will help your food go viral with more likes and social sharing and give your restaurant the due popularity it needs.

Alter your lighting for different business goals.

Studies have shown that dim lights often produce calming effects and a steady mind. Diners tend to eat slowly, relax and take a longer time to finish their meals in dim lights. While brighter lights can lead to heightened emotions, attentiveness, and activity due to which they are likely to eat fast, order more and finish up their meals faster to move out of the restaurant.

But before you decide on lighting, ask yourself what time of the day extended meals are profitable and when to turn tables faster.

Use dim and bright lights to lift your guests’ mood.

Your customer service doesn’t end with serving good food, you have to go an extra mile if you want to be in the competition. You need to make your guests feel leisure and good about themselves. Lighting plays a tremendous part in that. Just as we said earlier bright natural lights during the day and lamps or candle lights can help your guests look better when taking selfies and feel good about themselves.

Lights on the tabletops or on the surface brighten your guests’ faces, creating beautifying effects from below. When customers feel good at your restaurant, they certainly visit you again and recommend you to others.

Use these tips to optimize lighting and change how the dine-in crowd feels at your place. Looking for more such helpful tips? Visit Lokobee’s blog page to learn more.

Comments

Client Success Story: How A-town Pizza & Kabob House grew sales amidst the Covid-19 pandemic.

Hassan Tariq, the owner of the A-town Pizza in San Ramon, California, comes with a long-held experience in the restaurant industry. He was completely on his own with no existing clientele when he owned the place to continue his family legacy and share the traditional Pakistani flavors and specialty pizzas through the restaurant. Just a few months had passed when he decided to search for a trustworthy and cost-effective online ordering system. That’s when he got in contact with Lokobee and discussed the challenges he was facing. He was in need of a solution that not just promotes easy online ordering but also boosts their marketing efforts. We knew that Lokobee was the answer to his questions so, we suggested it to him and he was more than willing to accept it. “It was important for us to get an ordering system that not just helps us get online orders but supports our marketing efforts. Lokobee does exactly that for us.”, said Hassan. The restaurant retains its customers with...

5 Restaurant Promotion Ideas to Stack Up for Thanksgiving

We all love Thanksgiving, don’t we? People tend to come out and celebrate it with the most obvious thing - food, which makes it essential for restaurant businesses to build robust marketing plans to lure them. Even though plotting and executing the Thanksgiving marketing strategies is as terrifying as it is exciting, if you come up with the right ones, you can win the game. Here are some ideas to spice up your Thanksgiving promotion plans and make it a season for soaring high sales. Map out your Thanksgiving menu Map out an exciting Thanksgiving special menu for brunch and dinner. Think out of the box and plan out dishes that work well f0r group diners, families, and couples. Make sure whatever you serve is apt for takeout and delivery orders as well. Traditional Thanksgiving menu - Keep and serve Thanksgiving-themed menu items like turkey pie, apple pie, and mashed potatoes, and soft & hard drinks for guests of every age group. Non-regular dinner menu - You can p...

5 restaurant website examples that Lokobee has built.

Having a website is more like a necessity than a choice for restaurants these days. If they want to build a strong online presence, pull in customers and increase loyal customers, it’s even more important to have a restaurant site with essential components. Considering the competitive advantage and the need of the hour, you need to build your website with these components. Wondering what these components are? Here are a few examples of websites Lokobee has built for the partner restaurants that will tell you everything about it. Menu with prices, descriptions and highlights Your menu is the most important thing for your food business. And what’s even more important is having it on your website. A well-built restaurant menu with food prices like Indian Garden gives your customers the details they need to order food from you. If it has the item descriptions and menu highlights, it works as a cherry on the cake. Contact info & Google Map A simple business website design of Roy...

How To Lower Customer Churn Rate And Gain Customer Loyalty?

If you have recently lost a huge sum of customers and want them to be back and stay, you better know how to bring down your churn rate. The churn rate is the rate of your customers that stop engaging with your food business and buying from you. The customers you lose directly affect your revenue. On top of that, if you lose your existing clientele, you will need to acquire new customers which can be costlier and more crushing for a food business than retaining existing customers. The more churn rate your business generates, the more damaging it can be for your business’ growth and bottom line. That’s why you need to bring down the churn rate while you still can and avoid seeing your business in an unwanted position. Let’s first know the reasons that generate customer churn. Bad customer experience with the product The inefficiency of providing fast and satisfactory service. Your communication system is ineffective Customers don’t feel connected with your business anymo...

Why Take Your Restaurant Online?

In the current digital era, everything from groceries to electrical items is bought online by the customer. Today millennials can order anything and everything in a fraction of seconds with their fingertips and the same goes for ordering food. The food delivery market is changing at a rapid pace, as a restaurant owner, being online is the perfect solution to expanding your market and increasing revenue. Having online visibility helps you connect with the audience who would otherwise know about your business and hence helps you increase the traffic at your restaurant. Here are the major benefits of why you should take your restaurant online: Makes ordering food easier : Gone are the days when people use to travel for hours to their favorite restaurants to place an order, nowadays everyone wants quick service. This is why if your restaurant is digitized, your customer can directly order online and enjoy the food. ...

Lokobee - Online Ordering System for Restaurant

Search This Blog