How to Optimize Direct Online Ordering for Your Food Business?

Restaurants often fall into the trap of third-party aggregators that charge as much as 30% of their earnings from every order, leaving them with almost nil profit. This is how the industry operates these days and restaurants aren’t left with any other choice than to accept this structure. Are they?

But what if we say online food ordering restaurants can still operate beneficially without giving away more than half of their profit? Yes, you can do this by getting your customers to buy from you directly. When more of your customers buy from your website instead of a third-party portal, you get to keep all your profit for those orders.

We’ve compiled a list of ways by which you can boost direct online ordering for your food business.

Build a menu that speaks for you

Your menu can be a great seller if you put it out in the right way.

Offer add-ons to increase order size

Put complementary and paid add-ons like condiments, cheese, and fries that tempt them to explore and buy more from you. It helps you increase the per order size and profit margin.

Enticing Descriptions and photos

When people visit your website and seek your menu, it should be well-presented with eye-popping images of items and alluring descriptions that help you get them to order from right there. On the contrary, they would turn to third-party aggregators if your website has a tedious menu.

Display limited time offers on Homepage

Your website is the primary platform that your guests interact with, especially the ones who order online. It should have a clearly visible notice of limited-time deals and offers on top of the ‘Homepage’ to capture your visitors' attention and have them order from the website. You can also build promo codes via restaurant online ordering software, that they can redeem only by directly ordering from you.

Promote bestsellers and popular items on social media

Your bestsellers and popular items are what stand you apart from others in the industry. People want to know what’s your specialty when they visit you online or in-restaurant. Promote your best-selling and popular items on your social media in ways that drive your prospective customers. Let them know that you’re accepting direct orders and enable social media ordering as well so you get more orders through your website.

Use Lokobee to accept and manage online orders.

Unlike other third-party food aggregators in the market, Lokobee’s online ordering platform for restaurants gives you online orders at 0% commission. It means when you opt for Lokobee’s restaurant online ordering, you get to save all your business profit with the help of lots of technological features that are essential to help grow your business in these times.

Whether you want to save your profit, retain your customers, get more online orders or increase customers’ convenience, Lokobee is the right restaurant technology partner for you. Request a demo now if you want to know more about Lokobee.

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