How to Optimize Direct Online Ordering for Your Food Business?

Restaurants often fall into the trap of third-party aggregators that charge as much as 30% of their earnings from every order, leaving them with almost nil profit. This is how the industry operates these days and restaurants aren’t left with any other choice than to accept this structure. Are they?

But what if we say online food ordering restaurants can still operate beneficially without giving away more than half of their profit? Yes, you can do this by getting your customers to buy from you directly. When more of your customers buy from your website instead of a third-party portal, you get to keep all your profit for those orders.

We’ve compiled a list of ways by which you can boost direct online ordering for your food business.

Build a menu that speaks for you

Your menu can be a great seller if you put it out in the right way.

Offer add-ons to increase order size

Put complementary and paid add-ons like condiments, cheese, and fries that tempt them to explore and buy more from you. It helps you increase the per order size and profit margin.

Enticing Descriptions and photos

When people visit your website and seek your menu, it should be well-presented with eye-popping images of items and alluring descriptions that help you get them to order from right there. On the contrary, they would turn to third-party aggregators if your website has a tedious menu.

Display limited time offers on Homepage

Your website is the primary platform that your guests interact with, especially the ones who order online. It should have a clearly visible notice of limited-time deals and offers on top of the ‘Homepage’ to capture your visitors' attention and have them order from the website. You can also build promo codes via restaurant online ordering software, that they can redeem only by directly ordering from you.

Promote bestsellers and popular items on social media

Your bestsellers and popular items are what stand you apart from others in the industry. People want to know what’s your specialty when they visit you online or in-restaurant. Promote your best-selling and popular items on your social media in ways that drive your prospective customers. Let them know that you’re accepting direct orders and enable social media ordering as well so you get more orders through your website.

Use Lokobee to accept and manage online orders.

Unlike other third-party food aggregators in the market, Lokobee’s online ordering platform for restaurants gives you online orders at 0% commission. It means when you opt for Lokobee’s restaurant online ordering, you get to save all your business profit with the help of lots of technological features that are essential to help grow your business in these times.

Whether you want to save your profit, retain your customers, get more online orders or increase customers’ convenience, Lokobee is the right restaurant technology partner for you. Request a demo now if you want to know more about Lokobee.

Comments

Announcing Lokobee Websites For Restaurants.

We had been planning to come up with Lokobee Websites for a while. And here’s the good news - it’s here! Yes, we are so excited to have launched Lokobee’s websites for its partner restaurants. Now you can have your own business website with stunning aesthetics, a customer-friendly interface, and technical features like a digital integrated menu and a promotions page. The websites have a simple yet sleek design to help visitors find what exactly they want and know who you are as a business, which most customers expect when they visit a restaurant website. With this, you can let your customers know about your business in your own way and make yourself stand apart, and constantly update them with the latest via your restaurant site. But why Lokobee Websites? We’ve always seen Lokobee as an all-in-one online ordering and delivery platform. We started ...

5 restaurant website examples that Lokobee has built.

Having a website is more like a necessity than a choice for restaurants these days. If they want to build a strong online presence, pull in customers and increase loyal customers, it’s even more important to have a restaurant site with essential components. Considering the competitive advantage and the need of the hour, you need to build your website with these components. Wondering what these components are? Here are a few examples of websites Lokobee has built for the partner restaurants that will tell you everything about it. Menu with prices, descriptions and highlights Your menu is the most important thing for your food business. And what’s even more important is having it on your website. A well-built restaurant menu with food prices like Indian Garden gives your customers the details they need to order food from you. If it has the item descriptions and menu highlights, it works as a cherry on the cake. Contact info & Google Map A simple business website design of Roy...

Five Problems Restaurants Face In Food Delivery And How You Can Overcome Them.

Technological advancements over the past few years made it possible for people to order and enjoy food from the comfort of their homes, or anywhere for that matter. It has made the lives of people easier and caused the rise of QSRs and online food delivery restaurants today. But with the modern innovations and acceptance of digital food delivery methods, restaurant businesses are facing a whole new set of challenges that have become a matter of concern for them. We’ve listed down some common challenges online food delivery restaurants face these days and how you can get past them. Delayed Order Delivery With online food delivery restaurants getting multiple orders at a time, missed or late deliveries can often take place. This is one of the most common problems that food businesses face these days, and that can deteriorate your restaurant’s reputation and drive customer churn really fast. Lack of Transparency Customers expect real-time updates on their ord...

Seeing these signs? Time to get a new restaurant website.

Isn’t your website doing the job it’s meant to do like engaging customers, increasing traffic, and generating more leads? You might need to work on it. Sometimes, there are several problems instead of one that need your attention. That’s why we have put down the most common problems that might be ruining your growth. Let’s analyze. Your website loads slow on mobile The first sign is your website doesn’t work fast on all devices. Your restaurant website with online ordering must load faster on smartphones, desktops, and tablets. If it doesn’t, you sure need to get an upgrade immediately. So many millennials and Genz looking up your menu to order food from smartphones makes it important for you to optimize it on mobiles as well so you don’t end up losing potential loyal customers. Customers have trouble finding things Your restaurant site should be as simple as it can be so your customers can locate things like your business hours, menu, and restaurant’s address e...

How can restaurants use Lokobee to offer contact-free dining?

With people being more aware of their choices and bending towards contactless ways of dining, food businesses are bound to follow safety regulations for effective guest dining. Lokobee’s contactless dining solution is a must-have for any restaurant looking to expand in the future. As the challenges are real, you need a real solution to all your queries. Lokobee is that for you. If you’re skeptical about Lokobee being the right choice for you, you wouldn’t be by the end of this read. Why do restaurants need to offer contact-free dining? The opportunities with the Lokobee contactless solution are endless. It is much more than just an online ordering system and helps you get as much as you can for free. Unlike the physical menu, Lokobee’s digital menu lets you make changes in real-time, dodging recurring printing costs of the menu. This means you can change the highlighted items, remove items or make changes to them according to the season and your requirements. Also, it’s a good wa...

Lokobee - Online Ordering System for Restaurant

Search This Blog