How to Lucratively Promote Your Restaurant for Valentine’s Day?

As the new year starts, the young and adult couples begin planning everything from exchanging gifts, dining out, and hunting great deals together. It becomes a nice opportunity for restaurants to promote themselves and start pulling customers to make an extensive profit. We’re sure you must be doing the same right now. So, why not start with these ideas to prepare for the first big holiday of the year and see the magic happening?

Don’t forget to promote the menu

With every special occasion comes the opportunity to re-evaluate your menu. On Valentine’s Day, you can rebuild your menu with whimsical romantic desserts and drinks that are super indulgent like chocolate cherry cheesecake, pomegranate mocktails, strawberry & cream trifle, cheese fondue alongside flaky salad, and cider-bourbon cocktails.

A menu that’s limited, fun, and convincing to the couples, as well as other guests, ensures they have a fabulous dining experience. Don’t stress over how you would do that, leverage a digital menu to set up new dishes instantly and manage the kitchen efficiently, allowing dine-in customers to order from their mobile.

Plan your table set up for two

Redesign your table set up for the regulars and new walk-in customers and make each table for two as you might see more couples coming in on Valentine’s Day. This way you can make extra space for more tables and fill in more guests to increase Valentine’s business revenue. Using Lokobee’s Merchant Console, you can quickly set up your tables for those ordering from their mobile and manage your orders conveniently.

Try to stay on top of people’s minds

It will be the first holiday of the year and you should use that to attract the young guests who can be your regulars if they get the lovely experience. Create promotions for them and offer B1G1 on drinks, a flat 15% discount to new customers on their total bill, or a free dessert to take away on bills above a certain value. Use our marketing & promotion suite to create these kinds of promotions that work well on occasions like this.

Build these promotions ahead of time using our discounts & coupons tool and start promoting them weeks before the big day. Create a buzz about these offers on your social media and share personalized emails and SMSs to ensure people are aware of them. Allow people to book tables in advance so you aren’t left with any empty tables on valentine’s day.

Give your restaurant an Instagram-able decor

Decorate your restaurants in the most relatable color of the day - Red. Make sure your place is adorned with heart-shaped balloons, romantic props, and soft lighting to entice visitors and influencers. This kind of decor is perfect to click Instagram-able pictures and lure the content creators who might share them on their accounts having an incredible number of followers, tagging you. It’s a great idea to encourage user-generated content.

You can also hire a professional photographer/videographer to take enchanting pictures of your store all decked up and promote it on your restaurant’s all social accounts with geo-location.

Remember all these things are a few tactics to drive customers in your doors. It’s also necessary to make them feel good by serving a great dinner and providing top-notch service to make them return. A restaurant online ordering software with a complete management console and marketing suite will help you in managing your restaurant, handling promotions, and providing a remarkable customer experience.

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