The employment of restaurant online ordering software has picked up a pace during the past two years, and so have online orders in restaurants. The reason behind this is the benefits like convenience, safety, and faster experience it provides to both the people who order online and the food businesses.
This is why it is bound to remain a vital source to boost revenue even after people are free to dine in again as they would do before. Now that online ordering is here to last, let’s see how you can master an online ordering platform for restaurants and make good use of this to grow your food business.
Exploit digital menu to best meet customers’ demands
The best way to make good use of the software is by optimizing your menu. The flexibility of the digital menu can help you meet customers’ demands and boost online ordering. You can utilize this to structure your menu for takeout and delivery, change it with changing seasons and build it to operational efficiency for a profitable business.
The more simplified your menu is, the easier it gets for your customers to order and your staff to cook food with minimum difficulty. Also, with a simplified menu and dishes, you can ensure quick takeout/delivery and more orders.
Read: Improve your restaurant’s delivery and takeout management with Lokobee.
Market online ordering in the right way
Starting with the online ordering is not enough to get your business growing, marketing it in the right way is essential, too. Here are the ways you can market your business to be visible online.
Update a link to all social media & Reviews Portal
Another way to market your business is to make sure you have the online ordering link embedded on all your social channels and reviews site profiles. It will simplify ordering from you from every platform and gain customers irrespective of which portal they’re trying to interact with your business.
Put an ‘Order Now’ button on the website.
Updating your website with an ‘Order Now’ button is crucial for people to easily order from you. Put a button to order in the navigation menu, homepage and other important pages of your website to confirm customers have an option to directly order and pay for their food from your website without rambling around.
Boost visibility with advertising regularly
Advertising is one of the cheapest and most effective methods of increasing online visibility. Advertise your restaurant food ordering system and pull in specifically targeted customers to improve the success of online ordering.
Get commission-free online orders
Online food delivery companies charge a 30-35% of commission on every order they send your way. Your online takeout and delivery food business will only be successful when you get to save these large chunks of your profits. Moreover, your loyal customers will remain loyal as you get to decide what promotions you should run and when with full accessibility to operate the system.
Lokobee’s online ordering suite will help you gain orders commission-free and increase your restaurant sales with minimal effort. Request a demo to learn more.
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