Customer engagement is the gist of your restaurant marketing. With improper communication, you cannot build a deeper connection with your patrons due to which they might lose clarity and stop doing business with you over time. To make them your loyal customers and continue getting business from them, you have to constantly find effective ways to engage.
Increasing customer engagement is the way ahead for your restaurant, and a digital food ordering system can help you in that. Let’s learn impressive ways to take your customer engagement level to new heights.
Understand your customers well
No matter if you want to improve customer engagement or build a solid relationship with them, you have to understand your customers and their journey with you first and foremost. Using an online ordering platform for restaurants gives you detailed reports and analytics to assess your customers' journey. This will help you devise better strategies to market your products and speak with your buyers for better business growth.
Make announcements to keep them informed
Never thought announcements online can be as effective? The truth is, they can. You only have to make announcements a part of your communication & marketing strategies. Yes, when you are operating a digital restaurant, the best way to keep your customers informed and stay connected with them is by making announcements.
Whether it’s the upcoming offers, an early close day, bundle deals, new launches or celebrations, keep them updated at every step of the way.
Send personal discount emails on special occasion
Another important way to communicate nicely is by sending personal discounts coupons to your customers by mail. On occasions like their birthdays, anniversaries or public holidays, you can send them your good wishes with special discounts only for them to make them feel well-treated.
You can also use other channels like WhatsApp or SMS for these kinds of communications and make them feel celebrated. This will help them remember you in times they’re going out to eat.
Enable customer feedback for effective communication
Customer feedbacks are the most beneficial way of communication, for your customers and your business as well. When customers share feedback, they’re putting what they think about your business genuinely which makes them a reliable source of getting experiential information about your business.
It allows you to get critical insights on areas where you need to improve and where you’re doing better.
Read: How to encourage your guests to leave behind accurate feedback?
Lokobee’s restaurant food ordering system helps you engage your patrons with built-in discount campaigns, loyalty programs, announcement and feedback systems that will help you better communicate with your patrons. Request a demo here.
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