How To Make Millenials And Gen Z Become Your Loyal Customers?

Millennials and Gen Z are the categories that compose more than 80% of a restaurant's customers collectively. Most of them either influencing or being influenced on social media which makes them somewhat responsible for the growth of restaurants. The best thing is that there are lots of common factors between them for example, buying habits and, likes and dislikes considering which you can easily drive them to your restaurant doors.

All you have to do is address their needs, understand what they want and tweak your marketing strategies around their preferences. Let’s build the roadmap.

Both are tech-savvy

The young generations are innately tech-savvy. Since both millennials and Gen Z fall into youth consumers, they love deploying technologies. Technology not only helps you create a phenomenal dining experience but streamline your operations as well. Besides, technologies like the online ordering system, QR ordering, feedback management system make things easy for them and attract their eyeballs. This is why they choose restaurants that are employing the latest technologies.

Mindful Eating is their choice

When you are expecting these two groups to visit your more often, you must remember that they are more conscious towards healthy food. Even if they are more attracted to junk food, they will eventually make healthier food choices. So, always keep fresh, healthy, and plant-based food items on your menu that are mostly picked up by them. Healthy food items are profitable for your business and can be a good marketing act for building a good brand.

Give priority to personalized messaging

All of us like to be prioritized and taken care of. If you are targeting millennials and Genz, first understand what kind of food choices they are often making and then make your marketing messages more personalized to each group. Get help from an online ordering platform for restaurants that has a built-in marketing suite.

Go with the trends

Going with the trends can be a giant step forward that can encourage them to visit you. You need to keep up with the trends by partnering with influencers, conducting live music shows, inviting local singers to perk up the restaurant atmosphere. Millennials and Genz find pleasure in music and lean on their favorite influencers' recommendations. By collaborating with them and conducting live music once in a while, you can cheer up your guests and forge natural praises for yourself.

Attracted to credible brands

To win your customers' trust, especially millennials and Gen Z, who are hyperactive on social media these days, you have to be credible in everything you do. Use social media to know your customers closely, convey your messages honestly and keep them satisfied. Connect with real people, show behind-the-scenes posts, and share your stories to attract these people who look for credible brands in an imitating world.

So, embrace your strength and be the real you to impress the millennials and Gen Z and build a thriving food business. Contact Lokobee if you need a digital food ordering system for your restaurants.

Comments

Client Success Story: How A-town Pizza & Kabob House grew sales amidst the Covid-19 pandemic.

Hassan Tariq, the owner of the A-town Pizza in San Ramon, California, comes with a long-held experience in the restaurant industry. He was completely on his own with no existing clientele when he owned the place to continue his family legacy and share the traditional Pakistani flavors and specialty pizzas through the restaurant. Just a few months had passed when he decided to search for a trustworthy and cost-effective online ordering system. That’s when he got in contact with Lokobee and discussed the challenges he was facing. He was in need of a solution that not just promotes easy online ordering but also boosts their marketing efforts. We knew that Lokobee was the answer to his questions so, we suggested it to him and he was more than willing to accept it. “It was important for us to get an ordering system that not just helps us get online orders but supports our marketing efforts. Lokobee does exactly that for us.”, said Hassan. The restaurant retains its customers with...

5 Restaurant Promotion Ideas to Stack Up for Thanksgiving

We all love Thanksgiving, don’t we? People tend to come out and celebrate it with the most obvious thing - food, which makes it essential for restaurant businesses to build robust marketing plans to lure them. Even though plotting and executing the Thanksgiving marketing strategies is as terrifying as it is exciting, if you come up with the right ones, you can win the game. Here are some ideas to spice up your Thanksgiving promotion plans and make it a season for soaring high sales. Map out your Thanksgiving menu Map out an exciting Thanksgiving special menu for brunch and dinner. Think out of the box and plan out dishes that work well f0r group diners, families, and couples. Make sure whatever you serve is apt for takeout and delivery orders as well. Traditional Thanksgiving menu - Keep and serve Thanksgiving-themed menu items like turkey pie, apple pie, and mashed potatoes, and soft & hard drinks for guests of every age group. Non-regular dinner menu - You can p...

5 restaurant website examples that Lokobee has built.

Having a website is more like a necessity than a choice for restaurants these days. If they want to build a strong online presence, pull in customers and increase loyal customers, it’s even more important to have a restaurant site with essential components. Considering the competitive advantage and the need of the hour, you need to build your website with these components. Wondering what these components are? Here are a few examples of websites Lokobee has built for the partner restaurants that will tell you everything about it. Menu with prices, descriptions and highlights Your menu is the most important thing for your food business. And what’s even more important is having it on your website. A well-built restaurant menu with food prices like Indian Garden gives your customers the details they need to order food from you. If it has the item descriptions and menu highlights, it works as a cherry on the cake. Contact info & Google Map A simple business website design of Roy...

How To Lower Customer Churn Rate And Gain Customer Loyalty?

If you have recently lost a huge sum of customers and want them to be back and stay, you better know how to bring down your churn rate. The churn rate is the rate of your customers that stop engaging with your food business and buying from you. The customers you lose directly affect your revenue. On top of that, if you lose your existing clientele, you will need to acquire new customers which can be costlier and more crushing for a food business than retaining existing customers. The more churn rate your business generates, the more damaging it can be for your business’ growth and bottom line. That’s why you need to bring down the churn rate while you still can and avoid seeing your business in an unwanted position. Let’s first know the reasons that generate customer churn. Bad customer experience with the product The inefficiency of providing fast and satisfactory service. Your communication system is ineffective Customers don’t feel connected with your business anymo...

Why Take Your Restaurant Online?

In the current digital era, everything from groceries to electrical items is bought online by the customer. Today millennials can order anything and everything in a fraction of seconds with their fingertips and the same goes for ordering food. The food delivery market is changing at a rapid pace, as a restaurant owner, being online is the perfect solution to expanding your market and increasing revenue. Having online visibility helps you connect with the audience who would otherwise know about your business and hence helps you increase the traffic at your restaurant. Here are the major benefits of why you should take your restaurant online: Makes ordering food easier : Gone are the days when people use to travel for hours to their favorite restaurants to place an order, nowadays everyone wants quick service. This is why if your restaurant is digitized, your customer can directly order online and enjoy the food. ...

Lokobee - Online Ordering System for Restaurant

Search This Blog