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How to leverage personalization for consistent restaurant growth?


In order to draw their customers’ attention, restaurants need to provide tailored dining experiences to them. Like a give-and-take system, you can’t get anything unless you aren’t offering something in return. The targeted marketing strategies and personalization is a way to optimize digital ordering that your food business can use to draw your customer’s eyeballs towards you. 


Restaurant online ordering software is helping small and medium-sized businesses to leverage the power of personalization and improve their bottom line. Let’s learn more about how you can offer a personalized customer experience.


  1. Provide personalized customer service 


Provide a great customer service that meets individual customer expectations and makes them feel valued. Communicate with the guests proactively asking them what they need based on their order history. When you mention their previous choices like most-ordered food or allergies while taking orders and serve them accordingly without having to ask, customers will definitely choose you over others.


  1. Run personalized promotions 


Personalization is an inseparable part of restaurant promotions. The personalized targeted coupons, loyalty programs and free menu items encourage your customers to order repeatedly and spend more on every purchase. Create personalized reward campaigns for customers with the help of your restaurant food ordering system based on their engagement with you. 


Rewarding customers who can stay with you for a long term rather than the ones that might vanish after one purchase. Give them the freedom to choose how and when they want to redeem their rewards.


  1. Send personalized emails and messages 


Send personalized messages and emails to welcome new customers and update your existing customers about the release of a new food item. Share personalized coupons by mail or offer a free dessert or appetizer they usually order spontaneously on being your customers for a year or more, it would become an unforgettable experience for them. They would cherish those moments and keep coming back to enjoy your unfailing service 


How you can notch up personalization with a software 


Creating a personalized experience for your guests can only be successful when you have trustworthy restaurant technology that lets you know your customers’ data. You should know what, why, where and how frequently your customers are purchasing from you (sometimes, beyond that) to be able to offer a personalized experience for them. Knowing the buying habits and preferences of your customers will help you better your bottom line and advance your business in all aspects.


Don’t wait for the right time to know your customers and make the best use of personalization for your restaurant’s growth. Partner with Lokobee digital food ordering software that helps you attain customer data so you can devise better ideas for personalization. 


Also Read: Lokobee’s Analytics Not Only Helps Big Brands grow But Smaller Restaurants Too!





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