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Why You Need to Use Online Ordering System for Your Restaurant Business?



Now a days it’s very important for your business to have an online presence. Once you’re online you are reaching to a vast audience including the people who are not yet aware of your business, moreover being online you’re already providing them a user experience by your online ordering system.

As per recent studies it’s been proved that more than 40% of the consumers would prefer ordering from restaurants providing online ordering & delivery services. Let’s be true, who wouldn’t want it? the convenience of ordering food from your favorite restaurant is a strong selling point by itself for your potential customers.

Let’s help you understand it better that why you need to have an online ordering system.

 

More & New Customers:

Think about what percentage of potential customers you’re not even aware of, if you’re not using an online ordering system. Online ordering system gives you an advantage of introducing your restaurant business to people outside your target locations and helping you increase your business in multi-folds.

 

Keeps you ahead of competition:

Online ordering system helps you stay way ahead from your competitor restaurants by marketing your food business & providing it an online presence. Not only does it benefit you to get new customers but also you have the opportunity to steal away your competitor’s customers.

 

Increased Revenue

Online ordering helps your customer to have a better user experience & thus they can order food at ease without worrying about the time constraint that offline ordering requires. With online ordering you’re giving your customers the opportunity to take their own time & order food from you. With this change in the buying behavior, restaurants get a chance to generate more revenue, as customer can even place order when the restaurant is not open. This way, your customer can also plan ahead of what they want & can get it delivered as per their convenience.

 

Better In-store Experience

With an online ordering system like Lokobee, restaurants can also process small demands of their customers like if they need extra fork or salt, they can quickly access the system & place an online request, instead of waiting for the restaurant helper to come to their table. The traditional way of processing these small demands usually take up to couple of minutes resulting in unsatisfied customer behavior but if the same is done via ordering system, it assures timely delivery & a highly satisfied customer.

 

Reduced Cost of Marketing

Online ordering system is the perfect platform to do promotions or introduce new offers & dishes. On this one platform you can introduce new coupon discounts, that your customer can avail before checking out, you can introduce meal offers for increased promotions & more sales. Also, you don’t have to spend extra bucks outside for promotions, you can run retargeting campaigns & promote the new offers to your existing customers. You can also introduce referral discounts to get more new customers.

 

Keep track of your customers

With online ordering system one of the major advantages is the data records that you can always go back and analyze the growth of your customer base. With the customer data you have the opportunity to retain your customers by offering certain discounts or offers. If you have a Lokobee online ordering system, you can get detailed reports of your customers, like if you want to assess the buying behavior of your customers. This data also helps in deciding new menus or to check which dish is popular among your target audiences & customers.

 

For a restaurant business every second spent is equivalent to money cashed out. An online ordering system helps you maximize your business and gain more revenue.

Try it today, connect with an effective restaurant management system like lokobee for a quick demo.

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